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This web page states the following, "What it is and why you need it." Our analyzers saw that the web page also stated " Powerful, valuable, affordable products ensure businesses are always in business." The Website also said " Hybrid local and cloud backup for files, databases, and live applications. Automatic, affordable cloud backup solutions keep unlimited photos, music and home office files secure for families and home-based professionals looking to protect individual computers. What it is and why you need it." The website's header had online backup as the most important optimized keyword. It is followed by cloud backup, backup, and computer backup services which isn't as highly ranked as online backup. The next words xm.carbonite.com uses is best online backup service.